Responsibilities
Include:
- Conceiving and developing efficient and intuitive marketing strategies
- Organizing and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conducting market research and analysis to evaluate trends, brand awareness and competition ventures
- Create awareness of and develop the brand you’re marketing
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write and design copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Liaise with designers and printers and organise photo shoots
- Maintain and update customer databases
- Arrange the effective distribution of marketing materials
- Conduct market research, for example using customer questionnaires and focus groups
- Organise and attend events such as conferences, seminars, receptions and exhibitions
- Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
- Produce creative content, including videos and blog posts
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- Source advertising opportunities and place adverts in the press or on the radio
- Support the marketing manager in delivering agreed activities
- Help with marketing plans, advertising, direct marketing and campaigns
Email to georgedanapal@sru.org.sg for application or enquiries.