Communications Executive

Job Type



Closing Date



REPORTING TO: Direct reporting line will be to the SRU’s Head of Commercial. Performance appraisals will be done in consultation with the General Manager and the Marketing Commission.


  • The role of the Communications Executive is to integrate and manage a combined PR and communications strategy across key stakeholders for the Singapore Rugby Union.
  • Stakeholder management should be co-ordinated through established working groups and keeping key parties engaged and updated through a robust communications plan.
  • The successful candidate will also be required to track progress and conduct project reporting when required.
  • The Executive will ensure projects are integrated across all stakeholders to ensure that a common approach to informing and engaging the rugby community through social media channels, website content, email marketing as well as through offline activities.
  • Responsible for the development and delivery of the communications strategy, working with and managing stakeholders, external partners and agencies to provide proactive and reactive communications, locally, regionally and internationally.
  • Contribute as a member of the commercial team and assist in the understanding and delivery of commercial and marketing strategies across the wider organisation.
  • Management of media relations to include but no limited to media briefings; TV and radio interviews.
  • Creation of media releases, web content and editorial content.
  • To ensure the Singapore Rugby Union protects and enhances its reputation, through understanding and being understood by stakeholders and key audiences including the media and government.
  • Develop and manage an annual communications plan of activity that brings together all elements of the Singapore Rugby Union platforms incorporating content and media.
  • Develop and implement media content plans (across all platforms) to build knowledge and awareness of the key messages and pillars of the Singapore Rugby Union.
  • Develop strong relationships with all key media, including local and regional to maximise coverage and awareness of the Singapore Rugby Union and its associated programme
  • Ensuring delivery across Singapore Rugby Union’s digital applications, including website and social media platforms, and the provision of high quality
  • Develop strong relationships with players to be able to provide sound media advice for all media appearances
  • Media management at events, launches, community functions and other functions where media are invited by the Singapore Rugby Union
  • Develop issues management plans for key stakeholders and spokespeople
  • Responsible for delivering the digital and social media strategy, working with and managing stakeholders, external partner and agencies to deliver engaging and informative content
  • Development of a website strategy across the organisation including creation and implementation of the website content
  • Responsible for the management and development of Singapore Rugby Union’s digital channels
  • Establish and maintain effective relationships with Directors, team management and corporate staff, external agencies and stakeholders
  • Analysing potential strategic partner relationships for company marketing.
  • Working with senior management to maintain relationships with key stakeholders.
  • Qualifications & Experience
    • Business related degree or diploma e.g. Marketing, Media, Communications.
    • 1-2 years’ experience in media relations management and/or agency work
    • Proven ability to lead and deliver media management programmes.
    • Excellent understanding of social media.
    • Solid understanding of sports media environment.
    • Good working knowledge of rugby is preferable.

    Skills & Personal Attributes

    • Excellent ability to build solid working relationships.
    • Strong team player
    • Comfortable working in a fast-paced environment.
    • Communication skills.
    • Project management.
    • Crisis management.
    • Influencing skills

Interested applicants to submit CV’s with relevant certificates to